AQUESTHETIC | 2019 HARBIN FASHION WEEK, CHINA

Aquesthetic

Darkness was hidden by darkness in the beginning, 

with no distinguishing sign, all this was WATER.

The life force that was covered with emptiness,

that One arose through the power of heat.

Desire came upon that One in the beginning,

that was the first seed of mind.

— The Poetry of Creation, Rig Veda, Book 10, Hymn 129

The concept is beautifully derived from the Rig Veda and contemporised to celebrate the theme where art meets culture meets fashion titled ‘’Aquesthetic”. WATER - its most vital and elementary part forms the ‘’Prana’’ or the vitality known as the ‘life’ of the creature. With water, God then created the mighty sea dwelling creatures followed by life on land.

Mr. Ajay Kumar’s early spring summer printastic collection, Aquesthetic explores the aesthetics of the aquatic body through narrative prints that aim to nurture the positive feeling of saving our seed of genesis - water and the marine life that it nurtures. The collection has been locally digital printed which in effect consumes less water and energy, thus, truly bringing out the beauty of this collection in its true meaning.