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The theme for AW17-18 is not inspired, but a reflection of my inner state, an act of becoming conscious towards one’s environment and society, an act of arising from within - BHU: SVAH.
BHU: SVAH, captures the story of fashion as a motivator of change from the inside, a tool for transformation and a catalyst for social change. The sustainability manifests itself in many ways through this season’s collection with the use of natural and handloom fabrics developed through collaboration with various clusters across India; thus empowering every individual and community in the value chain and in some way contributing back to the society. These handcrafted fabrics are amalgamated with our signature digital prints that showcase the poetics of Indian landscape with its evergreen royals styled in a smart-sartorial code with an infusion of athluxe.
